Employer Brand Building
Brand building begins with research and information gathering. First, we’ll meet with you to take an in depth brief, asking lots of questions to elicit a thought provoking discussion. From there, you can choose from three levels of branding research, each designed to go deeper into the personality, culture and dynamics of your organization to discover your unique brand.

Integrated Marketing Strategies
Getting the most impressions from your combined corporate and employer brands takes some finessing. Good thing we’re experts at making it happen. We’ll work with your marketing department to integrate elements of that corporate brand with your employer brand to ensure consistency and help you get the most impressions in your communication.

Staffing and Retention Strategies
When it comes to planning and research, we’re here to put together a strategy that delivers value. Your recruitment and/or retention strategy requires a custom plan to achieve successful outcomes. We’ll provide the planning, research and implementation, to deliver improved ROI from a range of cost effective options:

• specialty candidate research
• development of fully qualified applicant pools
• better promotion of company career growth opportunities
• better use of staffing dollars by reducing over reliance on poorly targeted recruiting methods
• improving company recognition in critical markets
• attracting “ideal fit” candidates
• improvement of applicant management efficiency with an ATS (Applicant Tracking System)
• development of creative orientation methods

Internal Communications Programs
Once we determine that internal communication “gaps” need to be bridged, pragmatic communication tools will be employed to close those gaps. Examples of our past successes are: reinforcing company mission/values, producing employee newsletters on the company intranet and the communication of company success stories.

Focus Groups
There’s no better way to find out what your existing brand is than to talk to people internally and externally to hear what they have to say. We can include people from every level of your organization, or collect data from outside your company to find out the impressions people have about your employer brand.

Employer/Employee Surveys
In certain circumstances, anonymous employee surveys are an excellent way to elicit information and feedback that otherwise might not come out in a formal interview or focus group format.

Program Identity Design
Creating or redoing the identity of an internal program involves a great deal of consideration of the brand and the direction of the organization. More than just a design project, program identity design impacts your internal processes for years to come, so let our expert team consult you on the best course.

Communications ROI Assessment
Using our evaluation methods, we can work together with you to determine current ROI and fine tune your recruitment and/or retention strategies to ensure you’re getting the best results through the effective utilization of resources.

Our assessment will include:

• gathering of data
• meetings with the HR management team to develop an action plan
• completion of a tailored assessment

To request more details on any of our services, click here to contact us.