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Awards
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Link: |
asri.com
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| Client: |
The Acushnet Company (Titleist, FootJoy & Cobra Golf) |
| Case: |
"Be One of the People Who Power the Game" |
| Classification: |
EMA: Color Print Ad |
| Industry(s): |
Sports Equipment Manufacturer |
| Expertise(s): |
Employer branding, Professional recruitment |
| Date of case: |
2005 |
| Description: |
The Acushnet Company was looking for a fresh perspective on their ongoing diversity campaign to recruit professionals of all backgrounds and disciplines for their corporate office in Fairhaven, MA. Our concept focused on the connection between the professionals who manufacture and engineer their industry leading equipment, and the professional players who use the equipment to win tournaments. The photography was selected to show the changing face of the game of golf: from an exclusive game for privileged adults to a young, vibrant game that can be played by anyone. This change in the people who play the game is reflected in the efforts of The Acushnet Company to attract a diverse and talented workforce to a place where they will truly be empowered. |
| Awards: |
EMA |
Link: |
asri.com
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| Client: |
Arqule |
| Case: |
"We're Changing the Face of Cancer Therapy" |
| Classification: |
EMA: Color Print Ad |
| Industry(s): |
Biotechnology |
| Expertise(s): |
Employer branding, Professional recruitment |
| Date of case: |
2004 |
| Description: |
Arqule is working on amazing, promising approaches to cancer therapy. With a small marketing budget, Arqule's recruitment advertising to find new research scientists would consist of most of the branding for the organization. Our challenge was to communicate the potentially world-changing possibilities of Arqule's research, show the excitement of discovery taking place at Arqule, and encourage the best and brightest from around the world to join Arqule's research team. The campaign used a multiethnic collage of faces, with pastel color tones to show what the 'new face' of cancer therapy could be. The headline reads quite simply "We're changing the face of Cancer Therapy" - but the multiple implicit messages of the ad speak volumes. |
| Awards: |
EMA |
| Link: |
asri.com |
| Client: |
Hallmark Health |
| Case: |
"Opportunity Knocks" |
| Classification: |
EMA: Best of Category for Direct Mail |
| Industry(s): |
Healthcare |
| Expertise(s): |
Direct Communications, Professional recruitment |
| Date of case: |
2003 |
| Description: |
It was the unique nature of this piece that made this concept for Hallmark Health a winner. Our creative director developed the concept and it was so unusual, yet simple, that our client loved the idea. The winning piece was a direct mail postcard made of ultra-thin wood laminate, with the picture of a brass door knocker on the front, and the inscription, "Opportunity Knocks." The goal was really to cut through the clutter of the standard recruiting pieces that Nurses are receiving due to the high demand for their services. The piece was immediate, powerful and totally unusual. We were confident that once the Nurses received it we would captivate their attention. We did, and were able to really communicate the message that Hallmark was a very special hospital. |
| Awards: |
EMA |
| Link: |
asri.com |
| Client: |
North Shore Medical Center |
| Case: |
"Countdown to Career Satisfaction" |
| Classification: |
EMA: M.O.R.E. Category for Metrics |
| Industry(s): |
Healthcare |
| Expertise(s): |
Multimedia Campaign Metrics, Professional recruitment |
| Date of case: |
2003 |
| Description: |
Our "50 Nurses in 100 Days" campaign for North Shore Medical Center in Salem, Massachusetts received an award in the prestigious metrics category. The award is bestowed for programs that achieve impressive measurable recruiting results beyond the industry standard. The campaign was an all-out push to achieve a hiring goal for our client in a short period of time. We pulled out all the stops. Newspaper, roadside billboards, direct mail, radio, open houses, transit advertising, trade pub ads, mobile media, internal referral programs - our client had a goal and we helped them achieve it. In fact they hired 60 nurses in 100 days, so we felt strongly that it was a 'mission accomplished'. |
| Awards: |
EMA |
| Link: |
asri.com |
| Client: |
Dyax Corporation |
| Case: |
"Advancing Excellence" |
| Classification: |
EMA: Best of Category for Retention/Appreciation Program |
| Industry(s): |
Biotechnology |
| Expertise(s): |
Employee communications |
| Date of case: |
2002 |
| Description: |
With fierce competition for talent in the Biotech industry, Dyax determined it was time to launch a program they had been planning for a long time: an appreciation/retention program to reward their employees for their hard work, promote teamwork and keep them focused on the organization's long term goals. Incorporating all of the features was a lofty challenge that was met by our highly designed and exceptionally strong concept. 'Advancing Excellence' featured photos of individuals of historical significance who exemplified the values of the company, such as leadership, discovery, knowledge sharing and accountability. The oversized, gloss laminated, gator board posters of Gandhi, Franklin Delano Roosevelt, Madame Curie, Jackie Robinson, Arthur Fiedler and Harry Houdini were supported by copy that encouraged employees to nominate their peers for 'Excellence in Action' awards if they, too, exemplified the values of the company. |
| Awards: |
EMA |
| Link: |
asri.com |
| Client: |
Stratus Technologies |
| Case: |
"Individuality" |
| Classification: |
EMA: Best of Category for College Recruiting |
| Industry(s): |
Information technology |
| Expertise(s): |
College recruitment |
| Date of case: |
2001 |
| Description: |
Stratus could offer one thing that would be intrinsically appealing to the elusive engineering college student: an appreciation of who they are. Because Stratus strongly encourages unique contributions from unique individuals to drive their technology, our campaign spoke directly to those people with the drive to 'make it happen.' The campaign spoke to the judges at EMA, too, and earned us "Best of Category for College Recruiting." |
| Awards: |
EMA |
| Link: |
asri.com |
| Client: |
Stratus Technologies |
| Case: |
"Nag, Nag, Nag" |
| Classification: |
EMA: Best of Category for College Recruiting |
| Industry(s): |
Information technology |
| Expertise(s): |
College recruitment |
| Date of case: |
1998 |
| Description: |
The leader in fault-tolerant computer systems, we wanted a campaign that demonstrated Stratus' technology and grabbed attention of techies everywhere. Our campaign turned the image of a nun's nagging, that goes on and on and on...into an apt and humorous metaphor for their technology. The campaign also went on to win an EMA Best of Category award for College Recruiting. |
| Awards: |
EMA |
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